About Us

About Us: Our values

Our unique proposition combines technology with people to provide a tailored personal service. We have invested significantly in technology within our business to support our partners and our people and this state of the art technology provides our dealers with outstanding service levels.

With over 25 years experience in the motor finance industry, Auto Union Finance Ltd has secured a strong position within today’s competitive market place. Founded in 1993 AUF has gained a fundamental understanding of both the prime and non-prime markets. During this time, we have worked closely with major finance providers across the market and have developed a unique understanding of the market’s ever evolving needs.

It is through these strong relationships with over 20 lenders that we are able to offer our dealer partners one of the most comprehensive facility portfolios currently available.


About Us: End to End Concierge Support the Best of Both Worlds.

Our company’s ethos is built on the overwhelming principle that we will never simply say NO.
We understand that not everything in life is black or white. There are events that occur in our lives which a computer simply can’t understand; when they do, our people bots will ensure that no opportunity is overlooked. Our automation is fully supported by our operations hub with trained people on hand to deliver exceptional service levels throughout each transaction.

The Changing Customer Journey. We’ve got you Covered

Making sure you are fully equipped for the changes in how customers choose to buy cars is vital. Qatcha is fully integrated with the industry’s major software and DMS providers. This means that it can be used alongside website widgets such as payment calculators, product videos, reserve it now and credit checker which are all easily installed ‘onto dealers’ websites. When these components are placed together, we are able to create a highly effective and seamless car-buying journey for customers so, whether you see the future as being online, in the showroom or maybe a mix of both, you’ll have all journeys covered.



Our System (Qatcha) is fully integrated with the industry’s major software and DMS providers, this includes:

We also offer our API documentation on request for dealers to integrate their systems directly with ours, this is ideal for Dealers with their own showroom systems.


Auto Union Finance Ltd is authorised and regulated by the Financial Conduct Authority. Our Financial Conduct Authority firm reference number is 669609

We are a company registered in England and Wales and our company registration number is: 4975821

We are ICO Registered and our Registration number is: Z8688282

Auto Union Finance Limited and associated trading styles are authorised and regulated by the Financial Conduct Authority for credit brokerage. We are a credit broker not a lender.Our FCA number is 669609. Finance subject to status. Terms and Conditions apply. A guarantee may be required. Over 18’s only. PLEASE ENSURE YOU CAN AFFORD THE REPAYMENTS FOR THE DURATION OF A LOAN BEFORE ENTERING INTO A CREDIT AGREEMENT. We can introduce you to a group of carefully selected credit providers who may be able to offer you finance for your purchase. We are only able to offer a range of finance products from these providers, which may be suitable for you and we will explain the key features of these products to you (or your supplying dealer will). We receive payment from the credit provider for introducing you to them and we may pay a commission to the introducing dealer. The amount both parties receive could vary by credit provider and which may be a higher amount in relation to certain products compared with other products available. The payment received may also be higher dependent on the interest rate you are charged; this can also be affected by the term and product you receive. Typically commission received is a fixed fee or a percentage of the amount you borrow. We will not charge you any fee for our services. An introduction to us does not amount to independent financial advice. Information correct at time of publishing.